As an organization that has a repository of customer data with it, it is of utmost importance that this data be handled securely without any chances of data breach that may otherwise bring about customer disservice and dissatisfaction. It is also the right of the customers that they question the organization of the means in which their personal data is kept secure. But, sometimes, there happens to be incidences where organizations unknowingly and without any malicious intent expose their customers’ data to outsider threats and data thefts become an everyday affair, which leads to dissatisfaction on the part of their customers. So, how does an organization deliver customer data security and see to it that there are no data breaches or regulatory compliance measures are met?
Authentication is the first and foremost method by which customers interact with your brand and it becomes pertinent that you make this secure and convenient for the users so that they will be convinced with your services. Multi-factor authentication (MFA) or two-step authentication is the best way to address the customer data security issue in the authentication layer. But if not implemented properly, then it may adversely annoy the customers. So, to overcome the problem of giving the users a good experience, and at the same time, take care of their data security concerns, the contextual MFA can be implemented. Contextual MFA requires that you insert in the security authentication only in high-risk areas like when there is a high-value transaction or when there is a customer login from another device. Centrally enforcing secure password policies and implementing the Single Sign-On (SSO) practices across all of your apps in the organization reduces the password fatigue and helps in creating a secure environment.
A seamless and secure experience is what is needed by the customers even when you are exposing multiple internal and partner applications to them. This makes the customers feel that they are accessing only one brand even though they are in reality interacting with multiple apps. In such scenarios, centralized session management helps in ensuring that the risk layer is minimized thus heightening the security at the same time providing a cohesive customer interaction. By using the single log out, the customers can log out from various sessions in one go, and this prevents unauthorized access until the user has a new login. This ensures that the customers don’t remain accidentally authenticated to an application that they think they have signed out.
The final layer is of the data layer, where the actual customer data lies and this is the critical place where protection should be applied. Care should be taken that data is protected at every state be it that the data is in rest, in motion or in use. This step ensures that the data is protected at all times and doesn’t invariably get leaked to the insider as well as outsider attacks. Active and passive alerts are another form of data protection. These alert the administrator of the potential threats that may be malicious in intent. Various measures can be applied here for data security like limiting the number of files that be accessed by the employees, maintaining tamper evident logs and protecting against Distributed Denial-of-Service (DDoS) attacks. Though the company may be targeting enhanced customer experience, when the data layer encompasses these security features, the service-level agreement (SLA) between the customer and the service provider regarding the security of the personal data of the customer is met.
Enterprises regard the security of customer identities as their high-priority task. It is no doubt very complicated and intricate job. There are a number of cloud security practices that even the cloud service providers offer, which best-suits the organization practices. The layered and centralized approach is the best solution for customer data security purposes, which are managed by the expert security teams. Thus, by tackling each of the layers one-by-one and knowing what level of customer security is needed, it becomes easy to manage and maintain customer data information securely. Cloud Access Security Brokers come in the limelight now, and all these and more security protocols are offered by their useful CASB solutions.